Are you looking for a Brand Manager?
You've come to the right place. Briana has a holistic understanding of brand strategy with 8 unique years of DTC & B2B experience in the CPG industry in marketing, branding, sales, innovation and operations.
Welcome,
I'm Briana
Creative Solver, Strategist & Hero Executer
Passionate, integrity-driven strategist born out of a well-positioned CPG agency in San Diego with a history of leading marketing, sales, innovation, and operations in the wellness industry, navigating complex sales cycling, landing critical accounts, generating impressive revenue, and fostering long term solutions for profitability.
Powerful liaison to C-suite decision-makers. Talent for advancing initiatives aimed at brand strategy, market opportunity profiling, assessing client needs, improving team operations and an overall high-energy do-er.
• Managed multi-million-dollar annual marketing budgets/strategies for CPG brands (DTC & B2B channels)
• Spearheaded and closed an annual $2MM in national box retail sales
• Sustainably grew Amazon portfolio +20% YOY in annual revenue to over $2MM for 3 consecutive years
What People Say About Briana
"Briana showed extreme diligence to detail and productivity. Her ideas and energy brought in new accounts as well as exciting new innovations. It was a true pleasure working along side her positive energy and uplifting attitude day in and out for over 3 years!"
"Briana is a total rockstar."
Looking forward to meeting you.
Briana's
Stengths
Marketing, Creative & Brand Strategy
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Presentation/Deck Content & Design for Business Launch, Business Case, Product Launch, Pitch, Annual Planning, Sales and more.
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Marketing Strategy & Annual Planning for Team Organization, Investment and Execution
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Marketing Management for Small & Mid Size Companies contracting an umbrella of partners for specialized marketing skills and commerce channels.
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Brand ID, Logo & Packaging for brand unification and stand out against other competitors. Briana can both create logos, graphics, flyers, sales sheets and packaging or outsource to partners depending on illustration depth.
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Farmer's Market & Show Booth Set-Ups with table tents, back banners, table cloths, unique shelf and display ideas and a Shopify POS program to seal the deal.
Sales, Pricing + Project Management​
Sales Management of Lead Generation, Lead Organization, Automation Tools, and Account Management.
Product Launch Training for a network or full sales team to be fresh on product training, brand training, and all necessary sales tools (presentations, tear sheets, specs, pricing, etc)
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Sales Strategy & Annual Planning for Team Organization, Investment and Execution
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Price Planning & COGS Tracking
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